Ross Lovegrove was born in 1958 in Cardiff, Wales. He is a designer whose works always try to position themselves at the top of a great change in the physical state. After graduating in Industrial Design in the early '80s, he worked as a designer for Frog Design in major projects for Sony or Apple Computers. After moving to Paris, he returned to London and began consulting for large companies in various fields, for example, LVMH, Kartell, Moroso, Peugeot, Apple Computers and many others. His projects are inspired by ideals such as logic, the beauty of nature and combine technology, material science and organic form to create new aesthetic models. Due to the distinctive and recognisable characteristics of his products, and the countless international awards, the collections obtained have become permanent works in various museums, such as the Museum of Modern Art (MOMA) in New York, the Design Museum in London and the Vitra Design Museum Weil Am Rhein in Basel, Switzerland. His projects are marked by optimism and innovative vitality in every field, whether it's cameras, architecture or aviation.